Toyota Makes Painfully-Obvious Attempt to Target Millennials, But We're Laughing Anyway

A recent advertising campaign for the all-new Prius Prime plug-in hybrid is awkward, edgy, and weird in a way that has many viewers scratching their heads. But this style of ironic humor is one all-too familiar to college students and hipsters -- the scripts read like Dan Harmon knock-offs. It's a little obvious that this marketing campaign is going after the Twitter-trolling, Tumblr-reblogging millennial generation.

Well, while pandering is usually a turn-off, we couldn't help but snerk while watching this one.

The vehicle it is advertising is no let-down, either. The 2017 Prius Prime has already taken home Kelley Blue Book's Best Buy of 2017 award in the Electric/Hybrid category. It can travel up to 25 miles on electric power alone, making it ideal for the environmentally-responsible driver.

Visit Team Toyota of Princeton to learn more about getting behind the wheel of this plug-in hybrid. We promise not to make any cheesy demographic-targeted jokes... unless you want us to try. Facebook emojis -- what's up with that, right?

Categories: Video, Green


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