During 2011, Toyota managed to give away a new Toyota to 100 different non-profit groups in the US with its "100 Cars for Good" program. It goes without saying that the project was a big hit with non-profits, local communities, and everyday Toyota fans alike. All non-profits had to do was submit an application, explaining how a new vehicle could benefit their cause and further engage with their community.
Seeing as the program was such a success, the Japanese
automaker has chosen to extend the program into 2012, and will once again give away "100 Cars for Good" to non-profit organizations within the US. And Toyota is once again inviting fans to vote on which non-profit they feel would benefit
from the utility of a new vehicle by visiting their Facebook
Michael Rouse, Vice President of Philanthropy and Community Affairs for Toyota explains, "At Toyota, we appreciate what a big difference a new car can make for organizations working to improve lives and strengthen communities across the country, and we are thrilled to have this opportunity to lend a hand... Over the last 20 years, Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S. 100 Cars for Good allows us to build on that commitment in important, new ways by making the public an integral part of these efforts and harnessing the power of social media to expand awareness and galvanize support for organizations that are having such a tremendous impact in neighborhoods nationwide."1
Whether you're interested in entering a local 501(c)(3) non-profit or simply want to cast your vote on Facebook, Lawrence Toyota asks that you stay tuned. We'll keep you up to date on all the exciting details of this initiative!